At My Healthcare Writer, we know how essential quality website content can be. However, producing content while meeting pediatric office performance goals may be overwhelming. We work for you to create engaging, quality material that promotes your business and brings patients in to your medical facility.
Problems with Content Development
There are three main problems that you should overcome before our writers can create content that captures attention of potential patients, and then holds that attention to engage and convert customers. The problems are:
- An unclear definition of “quality” – Many pediatricians do not understand what good quality website content is. That is where we come in.
- Content indifference – Many pediatric offices are focused on day-to-day work flow, and few have the luxury of having staff members who produce content. Being indifferent to what goes on your site could cost you valuable business.
- Poor content creation processes – We use a marketing strategy, search engine optimization, and keyword research to get your website content working for you.
What is Quality Content?
Quality content is entertaining, user-oriented, and worthwhile. People like to talk about themselves, but customers prefer to know how the pediatric practice will help them with their problems. It is our job to talk about what you can do for your patients, through an understanding of the customers’ needs. We write with the mom and dad in mind, so they feel like you are to be trusted with their children.
Quality content is jargon-free, so customers do not have to decipher your lingo to understand what services you provide. The content is written in an appropriate voice, with a style that has a hint of elegance but a down-home feel. We know you need to reach patients in the blue-collar industry, and use straightforward language to get this done. When you use My Healthcare Writer, we have writers capable of stimulating a response from pediatric practice customers.
Content that Generates Business and is Easy to Find
Our copywriters have a healthcare background, so they understand the point of content writing is for generating business for the practice. On the whole, website visitors like to get to know you on a personal level, read about pediatric conditions, learn about your services, and feel like they need to be a patient at your facility. If clients do not feel like they are wanted, they may not take your site serious.
Quality content is easy to find online. Google sends out “bots” around the web. These web crawlers are programs that search the web for high quality content. A website with many keywords and good writing will rank high with the search engine. This means your pediatric practice is easy to find when a customer types in “pediatrician in Westfield, Ohio.”