Content Writing for Orthopedic Surgery

An orthopedic surgeon is a doctor who has been trained and educated in the diagnosis and preoperative, operative, and postoperative treatment of injuries and diseases of the musculoskeletal system. We understand, that as orthopedic surgeons, you must work closely with other healthcare providers and serve as consultants to physicians. Because you are busy, and your time is valuable, we can provide you with superb health content that lets others know who you are, what you do, and where you work.


When considering the worldwide web, promotion of your orthopedic practice begins with getting noticed. This is where basic search engine optimization (SEO) techniques enter into play. We start with development of fresh, new, keyword-rich content for your website, and clean up the title tags and descriptions. To implement your orthopedic practice ideas, we initiate a blog that allows you to actively add new content on a monthly basis.


Another way to market your orthopedic practice is to create resource pages on your website that links to known and respected medical authorities. We request inbound links from your colleagues’ websites. This could be a physical therapy practice or primary care providers. Quality inbound links always prove helpful.


Orthopedic Internet Marketing


Quality internet marketing can put an orthopedic practice on the map. Ideas include:

  • Create easy navigation – We use easy text links in an organized structure that lead users from your home page, and back again (breadcrumb trail).
  • Focus on quality writing – For your patients and fill the website with helpful information that will be appreciated.
  • Clean up your website – This means meta descriptions, title tags, and internal links, just to name a few things.
  • Build your database – Develop resources that you can offer in exchange for potential patient contact information.


We review your website to locate weak content, and then submit our recommendations to what is needed. This is done to maximize your website conversion and attract new patients. Our team of high-level orthopedic writers also develop an editorial calendar, so we remain focused on your practice objectives. Before starting, we go over the scope of our project, researching the best possible angles for high-converting copy. Our goal is to get you higher Google and Yahoo rankings.


Each piece of content we produce will promote your orthopedic practice, get the website reader to phone your practice, and promote a professional image. Our medical writers provide original content that passes Copyscape, a known plagiarism scan tool. This assures you do not get flagged by search engines, and have no legal considerations.

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